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Blog Bot · 09-04-2008, 04:00 PM

In this blog post I will be talking about Ad Farming. As with my previous post, I’d like to then move the discussion into the forums so that as many of you as possible can give us your opinion. Please keep in mind that this post is about the Linden Mainland, and does [...]

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Walker · 09-04-2008, 04:04 PM

Quote:

Originally Posted by Jack Linden

"The good news therefore, is that Network advertising (Ad Farming) will no longer be permitted on the Linden Mainland unless you have a written agreement with Linden Lab (essentially meaning a license to advertise). Anyone currently operating such a business inworld will need to remove their adverts by the 1st October 2008."

Jesus!

**Beebo Brink** · 09-04-2008, 04:04 PM

Quote:

The good news therefore, is that Network advertising (Ad Farming) will no longer be permitted on the Linden Mainland unless you have a written agreement with Linden Lab (essentially meaning a license to advertise). Anyone currently operating such a business inworld will need to remove their adverts by the 1st October 2008.

If this is true, I'm beyond thrilled.

Walker · 09-04-2008, 04:05 PM

I think Bebo and I read at the same speed.

**Beebo Brink** · 09-04-2008, 04:05 PM

And neither of us is working....

Wildefire Walcott · 09-04-2008, 04:08 PM

I wonder if there will be a publicly-accessible list of licensed advertisers.

Colette Meiji · 09-04-2008, 04:08 PM

I guess enforcement got to be too much of a headache.

Joshua Nightshade · 09-04-2008, 04:08 PM

Oh man, can LL decide what the fuck they want to do or not?

**Lily Joliat** · 09-04-2008, 04:09 PM

hold on, will they let anyone apply for a license? does that really do away with it, or just legalize it and Linden gets a fee for ad farms?

Colette Meiji · 09-04-2008, 04:14 PM

Quote:

Originally Posted by lily joliat

hold on, will they let anyone apply for a license? does that really do away with it, or just legalize it and Linden gets a fee for ad farms?

I think its more of a way to control the ad farmers

If they dont follow the rules, they lose their license.

It could make enforcement easier since if an Ad farm is Ar'd anyone who isn't licensed is an automatic sanction, with a much more limited investigation needed.

Yep there are ads, blamo!

Compared to "well do these ads constitute a violation?"

**Beebo Brink** · 09-04-2008, 04:15 PM

Quote:

Originally Posted by lily joliat

hold on, will they let anyone apply for a license? does that really do away with it, or just legalize it and Linden gets a fee for ad farms?

If properly used (a big "if" where LL is concerned, of course) it could serve as a means of regulating the worst abusers.

Anyone who isn't licensed gets immediately booted, and ARs against licensed advertisers provides a mechanism for LL to review their use (or abuse) of the system.

**Lily Joliat** · 09-04-2008, 04:19 PM

What will be their criteria as to what constitutes fair advertising? Or ugliness?

**Lily Joliat** · 09-04-2008, 04:26 PM

My little fantasy now, is that I'll wake up one morning, and all the clusters of ads in the next sim bordering mine, will have vanished. It will be like Christmas Day.

Malachi · 09-04-2008, 04:26 PM

Quote:

Originally Posted by lily joliat

What will be their criteria as to what constitutes fair advertising? Or ugliness?

This is LL we're talking about, the criterion could well be your avatars initials.

**Beebo Brink** · 09-04-2008, 04:26 PM

Reading the blog a bit further:

Quote:

By Network advertising we are specifically referring to the practice of using many parcels over multiple regions, especially small micro parcels where the predominant purpose of the land is to hold advertising..... So, whilst we are no longer going to allow Ad Farming, we accept that there may be genuine advertisers who wish to operate on the Mainland and are prepared to sign a license with us to do so. The idea here, is that where we do allow a small amount of network advertising to take place, it is highly controlled, low impact and managed responsibly. Licensee’s will be limited in number, capped to a specific number of advert locations and with strict rules about how their adverts look. No more spinning, floating cubes, no more unsolicited notecard givers, no more improper use of ban lines.

I can live with this.

**Beebo Brink** · 09-04-2008, 04:29 PM

Quote:

Originally Posted by Malachi

This is LL we're talking about, the criterion could well be your avatars initials.

Did you bother to read the blog?

Quote:

There are lots of positive forms of advertising already inworld that are no problem at all, from the signs you place above your own stores to the club owner that will place your ad on the wall behind the bar for a fee. Besides, much of what we call Ad Farming is not genuine advertising at all, but geared more towards selling the parcel.

**Midi Reifsnider** · 09-04-2008, 04:33 PM

By Crikey! I'm impressed, if it turns out to be as good as it sounds.

**Lily Joliat** · 09-04-2008, 04:39 PM

I did read it, but i let my scepticism get in the way

Joshua Nightshade · 09-04-2008, 05:17 PM

Ironically enough at the VW conference right now there's a guy with a booth totally around ad farming in SL.

I keep wanting to walk by and ask him if he had a chance to read the SL blog.

Matty Luminos · 09-04-2008, 05:38 PM

Wonders what they'll do about the parcels that have just banlines or ugly prims that are not actual ads, just an image or something. Are they included in the Ad Farm policy even if they're not advertising? If they're not, the problem will not go away. It will just turn into "ugly-Prim-Farming". And if they are, how on god's earth is LL's ever going to police it?

Eirik · 09-04-2008, 05:40 PM

Quote:

Originally Posted by Russ Kanno

Wonders what they'll do about the parcels that have just banlines or ugly prims that are not actual ads, just an image or something. Are they included in the Ad Farm policy even if they're not advertising? If they're not, the problem will not go away. It will just turn into "ugly-Prim-Farming". And if they are, how on god's earth is LL's ever going to police it?

They've already suspended accounts before for putting banlines on 16m² parcels, separately from adfarms.

'You need privacy on a 16m²? You stand in the middle of it and knit or something?' - best comment by any Linden ever

Cocoanut Koala · 09-04-2008, 05:47 PM

On first glance - while I don't know what else they could do about this problem - I can't help but notice that it boils down to, "You can have an advertising network if we decide you can."

Which would explain the position of Ancient Shriner in previous threads on the topic. If he and Chrischun aren't already shoe-ins, they definitely want to be.

So, the Lindens will decide who can advertise, and who can't, and the slots will be limited. Which is just like everything else they are now determining that they will choose who can have it and who can't (such as who gets on Spotlight), and if you don't like it, tough.

Naturally, I question just what it TAKES to be one of the chosen advertising ones.

I would hope they put a huge price on the license. At least that way, it would be more likely that the people advertising were actually selling something worthwhile (unlike Shriner and Fassbinder), and/or were real-world advertisers (companies like Nissan and Coke) who don't care about selling anything.

That would bring those real-world corporations more in line with being sponsors for SL (by providing oodles of license money), rather than being nothing but hugely wealthy competitors with regular individual residents.

Selfishly speaking, I would be grateful to see much more of this "advertising" we have now gone.

Pragmatically speaking, I imagine some of the biggest pains in the butt will have KISSED butt enough to get approved for a license.

coco

Eirik · 09-04-2008, 05:54 PM

Quote:

and/or were real-world advertisers (companies like Nissan and Coke) who don't care about selling anything.

Honestly? That was my first instinct when I noticed them saying adfarming will only be allowed with a license - sounds to me like they might make a sanitised version of it suited for the corporate world.

Aaron Edelweiss · 09-04-2008, 06:14 PM

This new initiative is going to be as useless as abuse reporting unless they define what an ad net is. the phrase "we believe it will be very clear whether a particular use is a violation or not", does not inspire confidence on that front.

Talon Lardner · 09-04-2008, 06:15 PM

Hopeully this will actually make the mainland sims fun to fly and explore again, I missed being able to do that...

09-04-2008, 04:00 PM	#1 (permalink)
Blog Bot Oh Hai! Wall-E! Join Date: Aug 2008 Posts: 982 My Mood:	SL Blog: Second Life and Ad Farms In this blog post I will be talking about Ad Farming. As with my previous post, I’d like to then move the discussion into the forums so that as many of you as possible can give us your opinion. Please keep in mind that this post is about the Linden Mainland, and does [...] More...

09-04-2008, 04:08 PM	#6 (permalink)
Wildefire Walcott Baby Baroness Pew pew pew. Join Date: Jun 2007 Posts: 4,010 My Mood: SLShopper Ads: 4 SL Join Date: 2005.10.28 Business: Desperation Isle Estates	I wonder if there will be a publicly-accessible list of licensed advertisers. __________________ Desperation Isle Estates: Great prices, great neighbors, great service! New Desperation Isle: The prettiest BDSM Playground and Fetish Mall in SL! Desperation Isle Productions: Scripted skyboxes for lots (and budgets) of all sizes! Wildefire Walcott's Mistressy Musings: My blog about D/s and BDSM in Second Life.

09-04-2008, 04:33 PM	#17 (permalink)
Midi Reifsnider Miss Midipenny SLU Supporter I'm alright, thanks Join Date: Nov 2007 Location: UK Posts: 1,769 My Mood: SL Join Date: July 2007	By Crikey! I'm impressed, if it turns out to be as good as it sounds. __________________ I have seen the moment of my greatness flicker, And I have seen the eternal Footman hold my coat, and snicker, And in short, I was afraid. The Love Song of J. Alfred Prufrock, T.S. Eliot

09-04-2008, 05:38 PM	#20 (permalink)
Matty Luminos neko boy will strip for fish Join Date: May 2008 Location: UK Posts: 258 My Mood: SL Join Date: Oct 5, 2006 Blog Entries: 1	Wonders what they'll do about the parcels that have just banlines or ugly prims that are not actual ads, just an image or something. Are they included in the Ad Farm policy even if they're not advertising? If they're not, the problem will not go away. It will just turn into "ugly-Prim-Farming". And if they are, how on god's earth is LL's ever going to police it? __________________ meow.

09-04-2008, 05:47 PM	#22 (permalink)
Cocoanut Koala Coco's Cottages There is no sanctuary. You may think there is, but there isn't. Join Date: Jun 2007 Posts: 8,384 SLShopper Ads: 8 Business: Coco's Cottages Awards: 1	On first glance - while I don't know what else they could do about this problem - I can't help but notice that it boils down to, "You can have an advertising network if we decide you can." Which would explain the position of Ancient Shriner in previous threads on the topic. If he and Chrischun aren't already shoe-ins, they definitely want to be. So, the Lindens will decide who can advertise, and who can't, and the slots will be limited. Which is just like everything else they are now determining that they will choose who can have it and who can't (such as who gets on Spotlight), and if you don't like it, tough. Naturally, I question just what it TAKES to be one of the chosen advertising ones. I would hope they put a huge price on the license. At least that way, it would be more likely that the people advertising were actually selling something worthwhile (unlike Shriner and Fassbinder), and/or were real-world advertisers (companies like Nissan and Coke) who don't care about selling anything. That would bring those real-world corporations more in line with being sponsors for SL (by providing oodles of license money), rather than being nothing but hugely wealthy competitors with regular individual residents. Selfishly speaking, I would be grateful to see much more of this "advertising" we have now gone. Pragmatically speaking, I imagine some of the biggest pains in the butt will have KISSED butt enough to get approved for a license. coco __________________ ~ Coco's Cottages ~ Rosieri 87,165,88 Newest Addition: SNOWY WOODS COTTAGE ~from the 512 Collection~ Last edited by Cocoanut Koala; 09-04-2008 at 05:55 PM.

09-04-2008, 04:05 PM	#4 (permalink)
Walker Account Closed Join Date: Jul 2007 Posts: 10,322 Doom Rider Champion!	I think Bebo and I read at the same speed.

09-04-2008, 04:05 PM	#5 (permalink)
Beebo Brink Uppity Alt SLU Supporter I'm the woman your mother warned you about. Join Date: Jul 2007 Posts: 4,877 My Mood: SLShopper Ads: 19 SL Join Date: October 2006 Business: Brazen Women Shapes and Skins	And neither of us is working....

09-04-2008, 04:08 PM	#7 (permalink)
Colette Meiji Senior Member Join Date: Sep 2007 Posts: 7,606 My Mood:	I guess enforcement got to be too much of a headache.

09-04-2008, 04:08 PM	#8 (permalink)
Joshua Nightshade Account Closed Unedited Join Date: Jun 2007 Posts: 33,567 My Mood:	Oh man, can LL decide what the fuck they want to do or not?

09-04-2008, 04:09 PM	#9 (permalink)
Lily Joliat Like Totally SLU Supporter Just Here Join Date: Jul 2008 Location: Vista, CA Posts: 4,379 My Mood: SL Join Date: 7/22/06 Blog Entries: 6	hold on, will they let anyone apply for a license? does that really do away with it, or just legalize it and Linden gets a fee for ad farms?

09-04-2008, 04:19 PM	#12 (permalink)
Lily Joliat Like Totally SLU Supporter Just Here Join Date: Jul 2008 Location: Vista, CA Posts: 4,379 My Mood: SL Join Date: 7/22/06 Blog Entries: 6	What will be their criteria as to what constitutes fair advertising? Or ugliness?

09-04-2008, 04:26 PM	#13 (permalink)
Lily Joliat Like Totally SLU Supporter Just Here Join Date: Jul 2008 Location: Vista, CA Posts: 4,379 My Mood: SL Join Date: 7/22/06 Blog Entries: 6	My little fantasy now, is that I'll wake up one morning, and all the clusters of ads in the next sim bordering mine, will have vanished. It will be like Christmas Day.

09-04-2008, 04:39 PM	#18 (permalink)
Lily Joliat Like Totally SLU Supporter Just Here Join Date: Jul 2008 Location: Vista, CA Posts: 4,379 My Mood: SL Join Date: 7/22/06 Blog Entries: 6	I did read it, but i let my scepticism get in the way

09-04-2008, 05:17 PM	#19 (permalink)
Joshua Nightshade Account Closed Unedited Join Date: Jun 2007 Posts: 33,567 My Mood:	Ironically enough at the VW conference right now there's a guy with a booth totally around ad farming in SL. I keep wanting to walk by and ask him if he had a chance to read the SL blog.

09-04-2008, 06:14 PM	#24 (permalink)
Aaron Edelweiss Banned mmmm, coffee Join Date: Dec 2007 Location: Hillsboro, OR, USA Posts: 430 My Mood: SLShopper Ads: 1 SL Join Date: 4/4/2004	This new initiative is going to be as useless as abuse reporting unless they define what an ad net is. the phrase "we believe it will be very clear whether a particular use is a violation or not", does not inspire confidence on that front.

09-04-2008, 06:15 PM	#25 (permalink)
Talon Lardner Member Had all his shots Join Date: Jun 2007 Location: Michigan Posts: 78 My Mood: SL Join Date: October 5, 2005 XBOX Leaderboard: 6^th	Hopeully this will actually make the mainland sims fun to fly and explore again, I missed being able to do that... __________________ My Snapzilla Pics... Why don't you swing by and say Hi? http://www.sluniverse.com/pics/Defau...=Talon+Lardner

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