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Old 04-18-2008, 03:31 PM   #1 (permalink)
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http://blog.secondlife.com/2008/04/18/more-on-trademarks/#comments

More on Trademarks « Official Second Life Blog


I find this comment kind of funny my self.

"
7. Does Linden Lab have exclusive rights in the letters “SL” combined? Is any use of “SL” in a product or service name, business or organization name, or domain name going to be a trademark issue?

Yes, we have trademark rights in “SL” in connection with our virtual world goods and services. Any use of “SL” cannot infringe or dilute our trademark. Uses in brand names that are likely to present trademark issues include (but aren’t limited to) those where “SL” refers to “Second Life” and the use doesn’t comply with our license to use “SL”, and those uses for or related to virtual world goods or services."



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Old 04-18-2008, 03:40 PM   #2 (permalink)
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So will they take away Slick's SL and leave me with Ick?
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Old 04-18-2008, 05:32 PM   #3 (permalink)
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Also, they have applied for a trademark on SL - it has not been awarded to them yet.
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Old 04-18-2008, 05:36 PM   #4 (permalink)
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That's what I thought, Cristiano. Then I thought, how can they CLAIM it yet, like they do in the blog? It doesn't work that way, does it?

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Old 04-18-2008, 05:38 PM   #5 (permalink)
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Quote:
Originally Posted by Cocoanut Koala View Post
That's what I thought, Cristiano. Then I thought, how can they CLAIM it yet, like they do in the blog? It doesn't work that way, does it?
I'm not sure what the rules are regarding it. Speaking of which, I've never heard back from Robin on my email, after an initial email saying she was looking for a solution. I do want to know when the public comment period is open for the trademark application - I would like to file opposition to it.
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Old 04-18-2008, 05:55 PM   #6 (permalink)
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For "SL" the number is 77198345.

As far as I can tell it has been "approved for publication" and is awaiting any "opposition."

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Old 04-18-2008, 06:56 PM   #7 (permalink)
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Bunch of detail & history here:

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Old 04-18-2008, 07:15 PM   #8 (permalink)
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2008-04-18 - Assigned To LIE
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Old 04-18-2008, 08:56 PM   #9 (permalink)
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When you post opposition, how will you state your opposition? Saying something like, "I've been using their initials in my site name for a few years now without an issue and would like to continue" when it's said out loud kind of seems weak. Is there anything that is a legitimate opposition in regard to the name of SLUniverse? Is that a legitimate opposition? or are you just going to try and see if it floats?
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Old 04-19-2008, 01:07 PM   #10 (permalink)
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I don't see that they clarified anything. I will probably be changing my URL **ONLY** because it comes up for renewal in June anyway and I don't feel like paying for a new year of it just to have it be a pain in my ass down the road, but I pretty much refuse to pepper my blogging with (TM) or (R) or (C) when all I want to do is share my experience, some pictures, and talk about what I did. My blog was INVITED to be part of the LL/SL fansites (as were countless, countless others) and they've been referring people out to see our sites and our services for a very long time. That's a mountain of implied consent, and until they specifically, to me, remove their consent they gave me directly in December when a Linden asked me if they could link to me as a fansite they can pretty much pound sand.

I am more inclined to remove all reference to Second Life from my blog entirely and just refer to it as something NOT copyrighted, like 2L, or only reference my "virtual experience." Whether or not I put the "appropriate trademark reference" in the header of my blog or my sidebar or somewhere else to make it EASIER ON MYSELF to comply with their totally cattywhompus rules, it's still absolutely wrong of them to do. My blog, I pay for it, I write it. To paraphrase another blogger I read today, I do not use trademarks when I write about Coke, or my Ford Mustang, or the fact that I'm going to Panera Bread for lunch. Second Life isn't going to get any special treatment from me.
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Old 04-19-2008, 02:15 PM   #11 (permalink)
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