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Cattrina Careless · 03-24-2008, 09:13 PM

In case you haven't seen it yet

Introducing the Second Life Brand Center « Official Second Life Blog

LL is enforcing their trademark/brand name. You have 90 days to remove variations of Second Life or SL from your business name/web page. There's going to be a lot of SL business effected by this.

The links in the blog make for interesting reading too

Joshua Nightshade · 03-24-2008, 09:14 PM

How funny, I JUST logged in and got the revised ToS acceptance dialog.

Ten · 03-24-2008, 09:15 PM

goddamnit, you beat me.

So, I guess they're tired of their fed-up residents dirtying the Second Life name?

Siyu Suen · 03-24-2008, 09:15 PM

Whoa wow, they're enforcing "SL" too? That's going to make a lot of changes to a lot of people, especially the Society for Llamas and the Sponges and Loofas Association. We'll also have to stop using words like "also" and turn them into "aso" or "aslo".

EDIT: ~~Oooooo it's for inworld business owners too!! YAY!~~ Nevermind, they don't care enough about us. I just thought for a second when I saw "using brands in world" and... I'm so naive.

Joshua Nightshade · 03-24-2008, 09:16 PM

Oh and if they think I'm going through my blog to put up trademark symbols, I welcome Philip Rosedale on his NYC visit to suck my balls.

Ten · 03-24-2008, 09:21 PM

I'm not putting up SHIT. And they can deal with it. What's their policy on third-party sites again? Yeah. That's what I thought.

FlipperPA Peregrine · 03-24-2008, 09:22 PM

This has actually been their policy for a long time now. When I started SLBoutique, I talked to Robin, and I basically... well... had to do what they're saying they're doing now. This is nothing new, for those who have been paying attention to trademark / fair use all along.

They're definitely expanding their branding, but this actually should have been done years ago. I've had a ton of t-shirt designs rejected in the past - can't say I blame 'em, given my sense of humor.

Regards,

-Flip

Joshua Nightshade · 03-24-2008, 09:24 PM

Quote:

Originally Posted by Ten

I'm not putting up SHIT. And they can deal with it. What's their policy on third-party sites again? Yeah. That's what I thought.

Well it depends.

I really doubt they're going to waste their time going after general blogs. This is geared more towards products with the SL name in them and the SL logo, etc.

However the wording is INCREDIBLY vague.

Ten · 03-24-2008, 09:25 PM

Hey Flip: Is it anything like this?

(images removed)

FlipperPA Peregrine · 03-24-2008, 09:25 PM

PS - Removing "SL" from things like "SLUniverse.com" - good luck! It ain't going to happen. I once worked for a place called "The Einstein Academy" that Einstein's estate tried to stop using "Einstein" - however, even though it was a proper noun, they failed because it was a cultural meme. Just my experience.

Regards,

-Flip

Ten · 03-24-2008, 09:26 PM

Quote:

Originally Posted by Joshua Nightshade

Well it depends.

I really doubt they're going to waste their time going after general blogs. This is geared more towards products with the SL name in them and the SL logo, etc.

However the wording is INCREDIBLY vague.

Oh, I see. It'll be like the gambling ban all over again.

"Hey, you have an item in your shop that's a violation of the TOS."

"What item?"

"Just remove it."

"Ooookayy.... how's that?"

"*ban*"

"WTF?"

"YOU KNOW WHAT YOU DID."

"....???? goddamnit."

Joshua Nightshade · 03-24-2008, 09:26 PM

Quote:

Originally Posted by Ten

Hey Flip: Is it anything like this?

Ouch.

I'm pretty critical of LL but that made even me cringe.

Joshua Nightshade · 03-24-2008, 09:30 PM

"If displayed with logos for other virtual worlds or platforms, the inSL logo must be the same size and given equal prominence as the other logos."

Sweetie the size of your logo isn't what counts...

Ten · 03-24-2008, 09:30 PM

Better check the comic host directory, 'cuz these are going to disappear in about 15 minutes.

**Sarah Nerd** · 03-24-2008, 09:36 PM

Everyone knows the SL in SLuniverse stands for Super Lulz anyways.

Ten · 03-24-2008, 09:40 PM

(images removed because Tenshi is a chickenshit)

**Io Zeno** · 03-24-2008, 09:48 PM

Quote:

Guidelines for Proper Reference to Linden Lab's Brand Names in Text

Follow these guidelines when referring to a Linden Lab word mark or brand name:

1. Notice Symbol. In the United States, always use a trademark notice symbol for your first or most prominent reference to a Linden Lab brand name. Use the symbol ® for our brand names that are registered trademarks and ™ for those that are unregistered. This chart shows Linden Lab's trademarks and the proper symbol for each in the United States. Outside the United States, do not use trademark notice symbols like ® and ™, but do use the statement of trademark notice provided in Paragraph 2 below.

2. Attribution Notice. In the United States and elsewhere, always use a legible and reasonably prominent trademark attribution notice in the following format: "__________ and __________ are trademarks of Linden Research, Inc."

3. Generic Nouns. Always follow a Linden Lab brand name with an appropriate generic noun for at least your first reference to the brand name. A "generic noun" is a common noun and not a proper noun, trademark, or brand name. Here are some accepted generic nouns for our brand names. This list is not exhaustive, and other generic nouns may be appropriate.

After the first reference, use an appropriate generic noun after the Linden Lab brand name as often as possible. Never use the brand name as a generic noun or verb, and never use it in the plural or possessive form. For example:

This is OK:
the Second Life® virtual world
the Second Life® world
Second Life® residents
the SL™ community
an SL™ account
Linden™ dollars
the LindeX™ exchange
a SLurl™ link

This is NOT OK:
a Second Life
my Second Life
your Second Life
Second Life's
Second Lives
Second Lifing
Linden Labs

4. Contact Information. When providing your Second Life contact information, use an appropriate generic noun after the Second Life or SL brand names unless the media that you're using has space constraints that don't allow inclusion of the generic noun.

For example, on your website, in your email footer, or in the author information on your book jacket,

This is OK:
Second Life contact
SL contact
Second Life name
SL name
Second Life avatar
SL avatar
Second Life resident
SL resident
Second Life user
SL user

On a business card that doesn't allow the noun's inclusion, you may use the inSL or SL trademarks followed by a colon and your Second Life avatar name:

inSL: (Second Life Avatar Name)
SL: (Second Life Avatar Name)

Use this abbreviated solution ONLY where space limits require it.

5. For Linden Lab's Products Only. Use Linden Lab's brand names, including the Second Life and SL brand names, solely to refer to Linden Lab's products and services. Do not use Linden Lab's brand names to refer to products or services that Linden Lab doesn't provide either directly or under license.

6. Display Requirements. Always capitalize and spell Linden Lab's brand names exactly as they are shown here, and do not abbreviate them or alter their spelling, spacing, hyphenation, or punctuation. Do not make up words that contain a Linden Lab brand name, and do not use a Linden Lab brand name in your own name. For example:

This is NOT OK:
Second life
second life
sl
Second-Life
SecondLife
2nd Life
2Life
Second Lifers
Linden Labs
Lindex
slurl
Lindenism

7. No Design or Stylization. Always reference a Linden Lab brand name in plain text without design or stylization. Never use a Linden Lab brand name or trademark in a logo unless you have special written permission from Linden Lab.

Proper Reference on Your Website or in Promotional or Advertising Materials

If you wish to make textual reference to a Linden Lab brand name, including the Second Life® brand name, on your website or in materials promoting your contributions to the Second Life world, follow these additional guidelines:

1. No Use in Your Branding. Do not use any Linden Lab brand name in your product or service name, your business or organization name, or your second-level domain name except as specifically allowed in our License To Use SL™ or inSL™. A "second-level domain name" is the part of a domain name that commonly refers to the organization or entity that registered it. Use our brand names with referential phrases like "for," "for use with," "compatible with," "in," or "available in." For example, you may say in plain text on your website that your software is "for use in the Second Life® world."

2. Display Requirements. Make any Linden Lab brand name less prominent than your product or service name and the name of your business or organization.

3. For the Second Life World. Your product or service must be for use in or with the Second Life world, and your business or organization must have a presence in or be associated with the Second Life world.
4. No Logo Use. Do not use any Linden Lab logo, including the Second Life Eye-in-Hand logo, anywhere on your website or in your promotional materials without special written permission from Linden Lab.

5. Notice and Disclaimer. Use a legible and reasonably prominent notice and disclaimer in the following format: "__________ and __________ are trademarks of Linden Research, Inc. (Your Business or Organization Name) and (Your Product or Service Name) are not affiliated with or sponsored by Linden Research." Include it where notices and disclaimers are usually included, for example, the footer of a website's home page, a footnote on the first page of a document, an attribution section, or a credits page.

From now on I'm just referring to it as "That thing, you know, with the stuff that barely works."

Dancien Graves · 03-24-2008, 09:51 PM

SL is now known as Broken Pile of Monkey Poo.

Ten · 03-24-2008, 09:53 PM

Good luck, Linden Lab.

http://www.acronymfinder.com/af-quer...ing=exact&p=ol

Iris Seale · 03-24-2008, 09:54 PM

pffft.

Dancien Graves · 03-24-2008, 09:55 PM

This is now the Storstockholms Lokaltrafik Universe.

Lucifer Baphomet · 03-24-2008, 10:05 PM

Dara Beath is OK though?

Kristian · 03-24-2008, 10:06 PM

Quote:

Originally Posted by Ten

Better check the comic host directory, 'cuz these are going to disappear in about 15 minutes.

Protected work: Parody.

Lucifer Baphomet · 03-24-2008, 10:07 PM

Oh, and its obvious SLU stands for Shared Lunacy Universe

Kristian · 03-24-2008, 10:08 PM

I think it stands for Suckit, Lindens!

03-24-2008, 09:13 PM	#1 (permalink)
Cattrina Careless Senior Member Join Date: Jul 2007 Posts: 448 My Mood: SLShopper Ads: 4 Business: Catt's Creations	LL to enforce brand name In case you haven't seen it yet Introducing the Second Life Brand Center « Official Second Life Blog LL is enforcing their trademark/brand name. You have 90 days to remove variations of Second Life or SL from your business name/web page. There's going to be a lot of SL business effected by this. The links in the blog make for interesting reading too

03-24-2008, 09:15 PM	#3 (permalink)
Ten Senior Member Join Date: Jun 2007 Posts: 6,918 My Mood: SL Join Date: 10/7/2006 Awards: 1	goddamnit, you beat me. So, I guess they're tired of their fed-up residents dirtying the Second Life name? __________________ Shopping Cart Disco http://www.shoppingcartdisco.com THE BEATINGS WILL CONTINUE UNTIL MORALE IMPROVES.

03-24-2008, 09:15 PM	#4 (permalink)
Siyu Suen The Mask Lady Loves to torture Miriel Join Date: Nov 2007 Location: Carnivale Posts: 5,732 My Mood: SLShopper Ads: 14 SL Join Date: 10/14/06 Business: Illusions: Masks and Unique Accessories Awards: 1	Whoa wow, they're enforcing "SL" too? That's going to make a lot of changes to a lot of people, especially the Society for Llamas and the Sponges and Loofas Association. We'll also have to stop using words like "also" and turn them into "aso" or "aslo". EDIT: ~~Oooooo it's for inworld business owners too!! YAY!~~ Nevermind, they don't care enough about us. I just thought for a second when I saw "using brands in world" and... I'm so naive. __________________ "Your reality, sir, is lies and balderdash and I'm delighted to say that I have no grasp of it whatsoever" -Baron Munchausen I'm attempting to bring about the end of the world to usher in a new era of mask wielding overlords. This is how!

03-24-2008, 09:22 PM	#7 (permalink)
FlipperPA Peregrine Evil Incarnate! Recursion is beautiful! Join Date: Jun 2007 Location: Philadelphia, PA Posts: 6,378 My Mood: SLShopper Ads: 1 SL Join Date: 2003-11-14 Business: Peregrine Salon	This has actually been their policy for a long time now. When I started SLBoutique, I talked to Robin, and I basically... well... had to do what they're saying they're doing now. This is nothing new, for those who have been paying attention to trademark / fair use all along. They're definitely expanding their branding, but this actually should have been done years ago. I've had a ton of t-shirt designs rejected in the past - can't say I blame 'em, given my sense of humor. Regards, -Flip __________________ Peregrine Salon: Flip & Jenn's thang.

03-24-2008, 09:25 PM	#9 (permalink)
Ten Senior Member Join Date: Jun 2007 Posts: 6,918 My Mood: SL Join Date: 10/7/2006 Awards: 1	Hey Flip: Is it anything like this? (images removed) Last edited by Ten; 03-24-2008 at 10:58 PM.

03-24-2008, 09:14 PM	#2 (permalink)
Joshua Nightshade Account Closed Unedited Join Date: Jun 2007 Posts: 33,567 My Mood:	How funny, I JUST logged in and got the revised ToS acceptance dialog.

03-24-2008, 09:16 PM	#5 (permalink)
Joshua Nightshade Account Closed Unedited Join Date: Jun 2007 Posts: 33,567 My Mood:	Oh and if they think I'm going through my blog to put up trademark symbols, I welcome Philip Rosedale on his NYC visit to suck my balls.

03-24-2008, 09:21 PM	#6 (permalink)
Ten Senior Member Join Date: Jun 2007 Posts: 6,918 My Mood: SL Join Date: 10/7/2006 Awards: 1	I'm not putting up SHIT. And they can deal with it. What's their policy on third-party sites again? Yeah. That's what I thought.

03-24-2008, 09:25 PM	#10 (permalink)
FlipperPA Peregrine Evil Incarnate! Recursion is beautiful! Join Date: Jun 2007 Location: Philadelphia, PA Posts: 6,378 My Mood: SLShopper Ads: 1 SL Join Date: 2003-11-14 Business: Peregrine Salon	PS - Removing "SL" from things like "SLUniverse.com" - good luck! It ain't going to happen. I once worked for a place called "The Einstein Academy" that Einstein's estate tried to stop using "Einstein" - however, even though it was a proper noun, they failed because it was a cultural meme. Just my experience. Regards, -Flip

03-24-2008, 09:30 PM	#13 (permalink)
Joshua Nightshade Account Closed Unedited Join Date: Jun 2007 Posts: 33,567 My Mood:	"If displayed with logos for other virtual worlds or platforms, the inSL logo must be the same size and given equal prominence as the other logos." Sweetie the size of your logo isn't what counts...

03-24-2008, 09:30 PM	#14 (permalink)
Ten Senior Member Join Date: Jun 2007 Posts: 6,918 My Mood: SL Join Date: 10/7/2006 Awards: 1	Better check the comic host directory, 'cuz these are going to disappear in about 15 minutes.

03-24-2008, 09:40 PM	#16 (permalink)
Ten Senior Member Join Date: Jun 2007 Posts: 6,918 My Mood: SL Join Date: 10/7/2006 Awards: 1	(images removed because Tenshi is a chickenshit) Last edited by Ten; 03-24-2008 at 10:57 PM.

03-24-2008, 09:51 PM	#18 (permalink)
Dancien Graves What? Join Date: Nov 2007 Location: Fort Worth, Texas Posts: 7,055 My Mood: SL Join Date: 12/2006 Awards: 1	SL is now known as Broken Pile of Monkey Poo. __________________

03-24-2008, 09:53 PM	#19 (permalink)
Ten Senior Member Join Date: Jun 2007 Posts: 6,918 My Mood: SL Join Date: 10/7/2006 Awards: 1	Good luck, Linden Lab. http://www.acronymfinder.com/af-quer...ing=exact&p=ol

03-24-2008, 09:54 PM	#20 (permalink)
Iris Seale Is Your Special Friend Join Date: Nov 2007 Posts: 301 My Mood: SL Join Date: 1-2-07	pffft.

03-24-2008, 09:55 PM	#21 (permalink)
Dancien Graves What? Join Date: Nov 2007 Location: Fort Worth, Texas Posts: 7,055 My Mood: SL Join Date: 12/2006 Awards: 1	This is now the Storstockholms Lokaltrafik Universe.

03-24-2008, 10:05 PM	#22 (permalink)
Lucifer Baphomet Pampers Io Zenophile Join Date: Aug 2007 Location: Darkmere Posts: 12,310 My Mood: Business: Radio Free Darkmere Awards: 1	Dara Beath is OK though?

03-24-2008, 10:07 PM	#24 (permalink)
Lucifer Baphomet Pampers Io Zenophile Join Date: Aug 2007 Location: Darkmere Posts: 12,310 My Mood: Business: Radio Free Darkmere Awards: 1	Oh, and its obvious SLU stands for Shared Lunacy Universe

03-24-2008, 10:08 PM	#25 (permalink)
Kristian stored in the cloud SLU Supporter PHIL LINDEN SKULLFCKED ME RIGHT HERE* Join Date: Jun 2007 Posts: 4,866 My Mood: SL Join Date: 2/26/2005	I think it stands for Suckit, Lindens!

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