Dancien Graves

We have contacted animal control. FREEDOMFORVICSDOG!!!

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Joshua Nightshade

I'm open minded.

Beezle Warburton

Does someone have a copy of the parody logo flipping the bird?

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Ten

Been there, asked that. Can't even find it on google image search.

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Beezle Warburton

I have this bad habit of replying mid thread without reading all of it first, if you haven't noticed.

Ten

I do that too. It usually results in me getting knocked upside the head for not reading the entire thread. Audible gasps usually precede the whacking.

Ten

HI CRIS! WHAT DO YOU THINK ABOUT THIS ISSUE?

WarKirby Magojiro

There's a thread about this on SL®Exchange™

>.>

http://uncensored.slexchange.com/mod...er=asc&start=0

someone posted the fake Second Life Eye-in-Hand logo® there. Can't seem to find it now, but it's probably there.

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Beezle Warburton

Heh, "Shop On Rez" (aka SL Boutique) got ahead of the game on this.

FIC!

ruby tuesday

S and L are actually my first and middle initials.

so SLU is now my universe, bitches.

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Beezle Warburton

Uh oh.

Fox Stirling

Josh, I can't imagine how you'd expect to be able to properly regulate and administer this punishment for referring to you as Josh. Honestly Josh, I just don't think you'll be able to keep up. But I guess thats really the point though isn't it Josh?

By the way Josh, are the terms of punishment compounded by the amount of times I refer to you as Josh?

*crosses fingers*

Thanks Josh!
--Fox

josh josh josh josh josh josh josh josh josh

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WarKirby Magojiro

Ya®®®®®

Bard Jameson

So, have they trademarked the word "second" and all its forms?

I was thinking of calling my next store "Sloppy Seconds".

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Adam Zaius

They cant protect SL or LL -- trademark law doesnt allow two character trademarks. Three is very difficult to pursue (you have to be a big known brand, ala IBM, Sun, etc)

I dont know why they are trying to - they should know that they arent required to defend those, since they cant aquire them.

Usual disclaimer: IANAL.

Joshua Nightshade

heh. anal.

Cristiano

There are several SL trademarks in the US database.

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* slu stuff *

Aodhan McDunnough

The SL part is problematic in general but is easy to enforce if you go contextual. For example we can't argue that SL in SL Universe is not Second Life.

Having been exposed to trademark rules of international organizations, not even corporations, I'm actually surprised Linden Labs took so long to handle this matter. Trademark guidelines are important so that people can clearly and easily distinguish between you (SL and LL in this case) and someone who is only associated with you (SLU, SLExchange, etc). RIght when the commercial websites sprung up LL should have supplied logos (like the InSL) and usage rules for such purpose.

Truth be told, I was surprised that their logo/banner package that is downloadable from the website contained their actual official logos and trademarks and not affiliation logos (e.g. InSL).

Cristiano

The thing that pisses me off is we have always been told we can't use Second Life in a domain name, yet SL is fine. They have had guidelines for third party sites since the very beginning. Their disclaimer that they required be put on sites only mentioned Second Life and Linden Lab as being trademarks. Not only have the let the Second Life Herald use their trademark in both domain and business name, they have done so in violation of their own stated policy.

Aodhan McDunnough

Pissed rightfully so. Perhaps you should take it up with Torley or something because domain name change is not a simple matter.

Besides it's a pretty common thing that fansites use the host name (e.g. WoW, RO, Sims) and extend it. IMO LL should not take any issues with SLUniverse, SLExchange, and the like since they are extended names very much like, say, ROEmpire, and there's no way you can be mistaken to be an official LL entity.

LL should allow the SL-extending. It's important for them to have legal distance but it's also important for them to have recognizable proximity. People still have to know immediately that your site is SL-oriented.

Joshua Nightshade

Heh Torley has no authority with this.

I would be shocked personally if they pursued anything. It would be a PR nightmare.

Aodhan McDunnough

I mention Torley not because of authority but because of access. At the very least you can get a plan of action.

Yes, it's not wise for them to pursue anyone except those who purport to be directly affiliated with SL/LL.

Io Zeno

In other words, business as usual for the Lab.

Brenda Archer

I hate to be the one to point out that doing exactly that - creating a PR disaster - doesn't seem to have ever stopped LL from goofing up before now.

Although I'm not European, the VAT mess was the last straw for me. I could no longer recommend the platform of a company that wouldn't even warn people in time, before sharply increasing their bills.

This whole thing totally weirds me out. Trademark is all well and good, but who would want to undermine the positive word of mouth that comes from letting people feel they are a part of something, to which they can invite others? The blog is so badly written it's guaranteed to create confusion, like so many blogs before it.

LL *seriously* needs to give better thought to PR and community management. Whoever they are listening to now either has no power or no experience.

Dnate Mars

Just a random thought, could it be that the investors at LL are getting antsy? Maybe that is why all these changes are happening. Perhaps an IPO or a buyout is on the way?

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