Why do you guys think there are little to no furries in SL promotional materials? - Page 2 - SLUniverse Forums
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Old 03-02-2017, 09:27 AM   #26 (permalink)
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Most furries, the vast majority, don't have costumes. They don't look different from anyone else in RL. The ones who do cosplay are called "fursuiters".
Okay but, I think in the context of the discussion, only the ones who do cosplay are relevant.
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Old 03-02-2017, 09:39 AM   #27 (permalink)
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Over the years, I have seen LL include furries and robots in SL promotional images. Sometimes LL is pushing SL as a creative place, and pushes the fantastical possibilities in SL. And then sometimes LL is pushing SL as a simulation of real life, so it shows mundane people in mundane scenes.
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Old 03-02-2017, 10:16 AM   #28 (permalink)
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I think we used to see more varied characters in the SL advertising! It has become very 'human'
Indeed. Also more variety in the starter avatars.
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Old 03-02-2017, 10:32 AM   #29 (permalink)
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It's all about marketing to targeted demographics. Animals actually appeal to little kids a lot. A bunch of pretty grown up adults appeals to teens and up.
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Old 03-02-2017, 10:51 AM   #30 (permalink)
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It's all about marketing to targeted demographics. Animals actually appeal to little kids a lot. A bunch of pretty grown up adults appeals to teens and up.
I would be willing to bet that human women spend the most money in SL.
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Old 03-02-2017, 04:04 PM   #31 (permalink)
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They don't really market the sex angle of SL, even though it's a huge part of it's use case as well.
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Old 03-02-2017, 05:10 PM   #32 (permalink)
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Yeah, LL is trying to appeal to all those conservative people who say they hate porn but secretly have hard drives full of S&M bestiality as well.
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Old 03-03-2017, 02:53 AM   #33 (permalink)
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Yeah, LL is trying to appeal to all those conservative people who say they hate porn but secretly have hard drives full of S&M bestiality as well.
Hey, I am not conservative!
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Old 03-03-2017, 02:56 AM   #34 (permalink)
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I've seen skunks. They have fur.
So does Ivana Trump.
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Old 03-03-2017, 08:09 PM   #35 (permalink)
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They don't really market the sex angle of SL, even though it's a huge part of it's use case as well.
I'd say that's a mistake.

Don't get me wrong, I don't think they should be obvious about it, advertising it like some sort of porn game or anything, but their advertisements, even those including fantasy and sci-fi elements, look like some sort of LL Bean magazine cover in a misguided attempt to make every single image have as broad an appeal as possible rather than showcasing elements of SL. LL could stand to get a bit wilder with some their marketing. Just look at videogame advertising:





And I'm not even saying LL should necessarily embrace the more tasteless end of videogame advertising, even Cortana from Halo has more sex appeal than any official SL screenshot I've ever seen.





But relating it back to the topic of furries, SL isn't one experience, it's a whole bunch of stuff. I'm definitely not saying ALL SL advertising should be sexy. Not even most of it. SL is a collection of experiences which will appeal to wildly different audiences. I think it would be in LL's best interest to reflect that in their marketing. Sure, the bulk of the marketing imagery should be humans, but they should also show some furries, show that SL can be sexy, show the sorts of experiences you can find in roleplaying sims.

It should be more than a crowd of beige avatars shopping and chatting over drinks.
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Old 03-04-2017, 09:06 AM   #36 (permalink)
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Lots of sex, but not a furry in sight. Clearly a conspiracy.
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Old 03-04-2017, 09:48 AM   #37 (permalink)
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Hey, I am not conservative!
Yeah but you don't hate porn either!
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Old 03-04-2017, 10:16 AM   #38 (permalink)
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Lots of sex, but not a furry in sight. Clearly a conspiracy.
Lol if it won't take my account name the hell with it.

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Old 03-04-2017, 10:43 AM   #39 (permalink)
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If you thought there was a high percentage of men pretending to be women in Second Life...
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Old 03-04-2017, 07:11 PM   #40 (permalink)
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Do they need to advertise to furries? That's the question you should be considering.

When we're talking about niche lifestyles, hobbies, fetishes, etc, it's my observation that the people involved in those things tend to become at least passingly familiar with the range of venues, opportunities, etc, that are open to folks in the field. Basically, furries talk to other furries. They go to conventions, visit websites, post on message boards, they network. This is what people in niche groups do. They form communities and those communities talk about things and share ideas relevant to their interests. Although I don't have hard data, I would be willing to bet that the average furry has a greater likelihood to be aware of SL than the average non-furry. The Lab doesn't advertise using furries because by and large, they are already aware of SL, are already customers or have decided against it.

But, you say, what about potential furries? What about the odd individual here and there who wants to be a wolf but for some reason never got involved in furrydom? What about people who have never even considered it but might find it fun, you never know until you try, right? Well bluntly, for the typical person furries are kind of weird and offputting. Whether or not their reputation is warranted is irrelevant, that reputation exists and it's something the Lab no doubt considers in their advertising. They have to look at the demographic they're mainly targeting and consider not just what will attract them but also, what will alienate them If they're going for mainstream appeal like they seem to be, furries would be a misstep.*

* -- It occurs to me though, the live action Beauty and the Beast might change that. The Lab tend to be fairly responsive to whatever is "hot" and if the film is successful we might start seeing furries in their ads.
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Old 03-04-2017, 07:55 PM   #41 (permalink)
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Lol if it won't take my account name the hell with it.

Looks like Trump beat you to it.
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Old 03-05-2017, 02:08 AM   #42 (permalink)
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Whether or not their reputation is warranted is irrelevant, that reputation exists and it's something the Lab no doubt considers in their advertising. They have to look at the demographic they're mainly targeting and consider not just what will attract them but also, what will alienate them If they're going for mainstream appeal like they seem to be, furries would be a misstep.*

* -- It occurs to me though, the live action Beauty and the Beast might change that. The Lab tend to be fairly responsive to whatever is "hot" and if the film is successful we might start seeing furries in their ads.
Not disagreeing with the general gist of what you're saying, but had to say that it seems to me that you're giving the Lab an awful lot of credit that I'm not sure is warranted.

LL has their finger on the pulse like an aging ad executive who thinks we need a rapping dog in our marketing to appeal to the youth of today.
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Old 03-05-2017, 03:06 AM   #43 (permalink)
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We need more elves and demons.
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Old 03-05-2017, 03:56 AM   #44 (permalink)
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But elves and demons are not nearly as cute and huggable as furries.
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Old 03-05-2017, 05:01 AM   #45 (permalink)
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How about furry demons?

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Old 03-05-2017, 12:40 PM   #46 (permalink)
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Old 03-05-2017, 02:04 PM   #47 (permalink)
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Lots of sex, but not a furry in sight. Clearly a conspiracy.
And now I've signed up, just to have a look around. And my fiance is staring at me like I'm crazier than usual.
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Old 03-05-2017, 02:14 PM   #48 (permalink)
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Not disagreeing with the general gist of what you're saying, but had to say that it seems to me that you're giving the Lab an awful lot of credit that I'm not sure is warranted.

LL has their finger on the pulse like an aging ad executive who thinks we need a rapping dog in our marketing to appeal to the youth of today.
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Old 03-05-2017, 03:12 PM   #49 (permalink)
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I am not going to complain that Second Life avoids becoming yet another product selling itself with lots of cleavage.

Even if it did go down that road, it would have a problem choosing which cleavage to show, if it is also advertising itself as free to play. While I am happy with myself, the cleavage on my system avatar / Eloh Eliot skin combination is not the stuff of Hooter-esque marketing campaigns.

The website often features pictures of couples in romantic settings and poses, so to that extent LL markets the virtual romance angle.
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Old 03-05-2017, 03:27 PM   #50 (permalink)
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How about dogs? They're all good dogs!

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