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Old 02-23-2017, 09:31 AM   #1 (permalink)
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Unhappy deviantArt bought up by

Website builder Wix acquires art community DeviantArt for $36M

Quote: has made another acquisition to build out the tools that it provides to users to build and administer websites: it has acquired DeviantArt, an online community for artists, designers and art/design enthusiasts with some 325 million individual pieces of original art and more than 40 million registered members, for $36 million in cash, including $3 million of assumed liabilities.[...]
The transaction closed yesterday, Wix tells me.
Wix said that it will continue to operate DeviantArt as a standalone site, but it will also use it to boost its own business in a couple of ways.
First, DeviantArt users will get access to Wix’s web design tools to build out more dynamic online presences. These tools do not only cover design, but commerce and other features for running businesses online.
That’s another area that Wix has been expanding: just last month the company acquired Flok, a provider of mobile CRM and loyalty services, to expand Wix’s mobile commerce offerings.
Second, Wix will open up DeviantArt’s repository of art and creative community to the Wix platform, giving Wix’s users access to that work to use in their own site building.
The deal will also include putting further investment into developing DeviantArt’s desktop and mobile apps. (Today, that desktop experience is based on a very simple, pared-down interface that is reminiscent of the 2000 birthdate of the startup itself.)

To be honest, I'm not overly optimistic about dA's future under its new ownership.

Under the announcement within dA (DeviantArt and Wix: With a Kindred Spirit by spyed on DeviantArt), where spyed mentions that wix and dA now were "partners", I commented:
Originally Posted by me
I have a question... How can it be that a company that just bought 100% of deviantArt can be considered to be a "partner"? I would rather think "partners" are on the same level with each other. is the new owner of dA, not its partner; and dA does now have to do as they wish. Even close down completely if that amuses them.
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Old 02-23-2017, 09:36 AM   #2 (permalink)
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Old 02-23-2017, 10:37 AM   #3 (permalink)

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It really all depends on Wix's true intent. It could well be a fairly benign development, with DA picked up as just a sort of hobby sideline - it seems their own finances are quite buoyant, and they may genuinely just want to keep DA's lights on without them having to constantly push CORE memberships at every opportunity.

A similar thing happened a year or so back, with IMVU buying FurAffinity - quite an odd match, but, I'll happily admit that, as far as I can tell from the outside, it does indeed seem IMVU's given FA the server resources they need, with no apparent strings. FSM knows, it's not as if FA makes money - AFAIK, there isn't even any paid membership option.
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