Someone told me once, that haven been around for so long (Jan 2004) that I should be SLebrity, then pointed out the reason I wasn't famous was a) I didn't have a blog that b) bashed other merchant's stuff and c) raved about how great mine was by comparison and threw around proof-less claims about who ripped off who.

And for the virtual fashion industry there are a lot of people like that and some who take things way too seriously and won't hesitate to stoop to any questionable business...