I liked his idea of a root beer/cola. I need to start saving pop bottles. I drink way too much soda pop as it is, so this likely won't improve things.
As an aside - he showed Jones Soda in one of the clips. that's a local company around here. Last year around Thanksgiving, they put out a turkey and gravy flavored soda. I didn't have the guts to try it. But their normal flavors are really, really good. They have no problem putting out wacky combo types of flavors.
Edit: here it is:
http://www.jonessoda.com/files/tofurky_2009.php 
Limited edition Dungeons and Dragons Soda pop. Now, with Chthulu on the label!
http://www.myjones.com/code/limited....mpaign=wizards