Yes it's totally serious and comes in 21 flavors and 4 levels of nicotine.
Actually 3 levels, High, Medium, Low and Zero Nicotine as well as the "Health" mix that has Gingko and Aloe and vitamins in it.
I honestly smoke mine 75% of the time I want a cig and I'm saving about $30 a week.
My main brand is the e-cig but these $25 a pop starter kits are e-Health brand. I don't have them on the website yet. They will be replacing the "Sample Packs" that I sold out of.
Blazer Electronic Cigarettes