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Old 08-04-2008, 04:31 AM   #183 (permalink)
Beezle Warburton
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Join Date: Aug 2007
Location: Darkmere
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Quote:
Originally Posted by Winter Ventura View Post
When I started this poll, I had in mind a price of 600-800. Most furs (an established, similar genre) seem to sell right around 900L$. You'll notice that the poll doesn't go below 600. This is because I had no intention of selling it for less. Avatars priced around 500 and less, have a "special use only" sense to them. "half price because you can't wear it every day". I wanted my avatar to feel more like something people COULD live in... and therefore I had to price myself in that zone.

In all honesty, the poll wasn't so much about helping me decide on a price point, as it was about making me feel more confident about the price point I was considering. While a few people complained that even 600 was too expensive, I was heartened by the fact that many many more people felt that more than 1000 would be reasonable.

This led me to my secondary idea, that being to "bust out" with a few more accessories, and rather than selling a "one-off package" (avatar, 2 hairs, and jetpack), instead packaging it up as a "system" of base avatar and accessories. This allowed me to sell the base avatar for an "Entry Level" price, and still make up the difference on accessory sales.

The Base Avatar costs 750 L$. Each accessory is a flat 100L each. I have found that anything less than 150, and people will buy on impulse (and generally they don't complain if they end up not liking it.. over 150 and they will). At the moment, there are 7 accessories available. (6 hairs, and the jetpack). A customer who is "in love" with the avatar, can spend 1450 on the entire set. Thus fulfilling the desire of many, to see me "make enough off this to do credit to all the work I put in" while at the same time, a cautious purchaser can sneak out having spent only L$ 750, fulfilling (for the most part) the desire that the package be accessable, and affordable enough to be popular.

I'm not selling individual works of art or a "limited edition". My goal is repeat business. Prior to the release of this avatar, it took roughly 3000 L$ to buy-out my store. That has now increased to 4500 or so. The design, and the modularity, means that I am likely to continue adding accessories to the series. There's been enough interest to justify making a male version as well. That kit will also sell for 750. My hope is to have enough accessories for the male to at least make a similar profit. But there's always going to be more opportunities for female accessories.

People's desires for difference, can be found in similar fashion to most furries, the avatar is completely moddable. Change the eye colour? no problem, change the accent colours? ssure. Competent builders will "trick out" theirs, while a wide range of accessories and some simple features (like the colour change system for the hair) will mean that even beginners can build their own bot.

Neko accessories are going to be the first new accessory kit I'm going to do. Beyond that, I'm not sure. I took a couple of good suggestions at the event tonight.

Why 750 and not 700?

No idea. I was bored. Actually, I felt that 700's double-zero would startle people. There's a weird psychology when it comes to 3-digit numbers. 399 feels WAY more accessable than 400, and strangely, 450 is also more comfortable for some than 400. In the end, it's just a number between 600 and 800. It was "Splitting the difference" between those who said 500, and those who said 1000.
I like it. "Hey, it's only 750 . . . ooo, look hair" is an exellent way to get people to spend money.
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