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Originally Posted by Tya  Your selling your product not kitty litter or kittens |
If you really want to leverage off the cat angle, then consider a stylized cat logo, rather than a photo of fluffy kittens. As Tya points out, the latter simply takes up space and draws attention away from your product. Make the logo your own in some way, so it brands your product ads rather than just decorates them.
Also, consider an overall tone that you want to adopt and then carry that through all aspects of your marketing from type font choice to building style to photo poses. If you want to go for a modern, classy tone you're going to make different graphic choices than a fun, zany tone.
In critiquing my own store & marketing materials (which have gone through successive redesigns), I know that is a weakness of my own that could stand correction if only I had the time and the drive. I started with a funky, Soho warehouse build but never managed to reflect that tone in my product posters.
Now I have a more sleek, modern store and have gradually begun to rework my latest posters to match that look. It still falls short of a distinct and eye-catching style, but at least I don't wince any more.