Hahahaha is this viral marketing for Heroes? That'd be so utterly tasteless and unnecessary. 
(Heroes had the "Shanti Virus" as something rather important in its plot)
Oh, looked at the link... damn just some stupid
SL thing. Yup, we're eight again. Hey guys, meet me at the clubhouse, I'll get my mom to make us some sandwiches and we can skip school and read comic books.
Lemme guess:
Shanti will change what you think you know about Second Life! A new amazing sim will be opening that will be full of awesome and ponies1!!11 Publicize this uberseekrit message so that our mediocre products will flourish in the wake of our shameless gimmick!
__________________
"Your reality, sir, is lies and balderdash and I'm delighted to say that I have no grasp of it whatsoever" -Baron Munchausen
I'm attempting to bring about the end of the world to usher in a new era of mask wielding overlords.
This is how!