I will fully admit to feeling a bit trollish as of late, but I can't say I find any of this very surprising.
LL is taking steps to protect its trademark and IP rights for the strategic health of its business, and everyone's up in arms.
For a number of reasons I just have to shake my head. You pin your star to someone else's product, refer to it by name, begin making an income, and then get upset with the creator of that product decides to start flexing its own IP muscles?
This may have been inevitable. And it may actually not turn out to be as bad as some people think. But it is the result of inviting RL legal scrutiny into
SL.
You'll never be able to stuff that genie back inside the bottle. Not ever.
And as far as this being cruel? A 90 day minimum is hellagenerous...especially considering they could have gone the true bastard route and started sending out C&D letters, instead.