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Originally Posted by Aodhan McDunnough  The SL part is problematic in general but is easy to enforce if you go contextual. For example we can't argue that SL in SL Universe is not Second Life.
Having been exposed to trademark rules of international organizations, not even corporations, I'm actually surprised Linden Labs took so long to handle this matter. Trademark guidelines are important so that people can clearly and easily distinguish between you ( SL and LL in this case) and someone who is only associated with you ( SLU, SLExchange, etc). RIght when the commercial websites sprung up LL should have supplied logos (like the InSL) and usage rules for such purpose. |
The thing that pisses me off is we have always been told we can't use Second Life in a domain name, yet
SL is fine. They have had guidelines for third party sites since the very beginning. Their disclaimer that they required be put on sites only mentioned Second Life and Linden Lab as being trademarks. Not only have the let the Second Life Herald use their trademark in both domain and business name, they have done so in violation of their own stated policy.