Whoa wow, they're enforcing "
SL" too? That's going to make a lot of changes to a lot of people, especially the Society for Llamas and the Sponges and Loofas Association. We'll also have to stop using words like "also" and turn them into "aso" or "aslo".
EDIT:
Oooooo it's for inworld business owners too!! YAY! Nevermind, they don't care enough about us. I just thought for a second when I saw "using brands in world" and... I'm so naive.