The Prim Perfect 5 hunt begins today! A last count, we have 90 locations participating, which is a pretty good-sized event. The hunt is being organized in celebration of Prim Perfect magazine’s fifth birthday.

The fact that PP is celebrating its fifth year in continuous publication makes it SLs longest-running virtual news vehicle. Speaking broadly from my professional experience, its never been easier to publish a message thanks to today’s technology; as a result, magazines and newsletters tend to spring up in droves in any industry but they die off just as fast as they are born. It takes tremendous commitment to stick to a publication schedule for any kind of media that is published on a regular basis, whether it’s a magazine, newsletter, blog, podcast or video. Five years is a real accomplishment, especially when you’re covering a topic that’s as varied and as fast-paced as virtual worlds are. SFW is proud to join the other participating hunt locations in congratulating Prim Perfect on this accomplishment.

You can read the latest issue here, or visit the website to browse an archive of past issues.

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